ARYA
All-in-one financial trading platform app.
Client
Greenbull Group
Role
Lead UX Designer and Researcher
Duration
24 months (2021 - 2023)
Challenge
This project explored the challenge of improving trust and communication between experienced traders and individual investors, where complex investment ideas are often difficult to share clearly. The goal was to design a social platform that connects investors and traders to share insights and build communities around investment strategies.
All-in-one financial trading platform app.
ARYA
Approach
1. User research (surveys and interviews) – Surveys with 120 participants and interviews with 30 users were conducted to identify key pain points and behaviours in investing.
2. Comparative analysis  – Data from both investors and traders was analyzed to understand differences in needs, tools, and access to information.
3. System mapping – A system map was created to visualize the relationship between individual investors and professional traders, including the tools and information each group relies on.
4. Thematic analysis – Research findings were synthesized to identify recurring themes around communication gaps, trust, and barriers to sharing investment ideas.
5. Opportunity framing – Insights were translated into design opportunities focused on what both investors and traders need to foster meaningful conversations and community building.
Solution
The solution was a mobile and web-based social investing platform designed to help individual investors and expert traders connect, share ideas, and build communities around investing. The platform focused on access to expert insights within specific investing niches, real-time sharing of trading ideas and strategies, community chat spaces for like-minded investors, and detailed investment posts that make ideas easier to understand and discuss.
Results
Achieved 4,000 App Store downloads within the first two months of launch.
Onboarded 120 premium users within the first three months.
Brought on 15 leading traders in France and built an active community within the ARYA platform.